Meet Keith

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Keith Sanham APFS

Director, Chartered Financial Planner

Charles Derby Private Clients have been awarded the prestigious title of Chartered Financial Planners by the Chartered Insurance Institute (CII). This title is the industry's gold standard for financial planning practices. It confirms that we have satisfied rigorous qualification criteria by retaining highly-qualified staff. It also involves a commitment to continuing professional development and adherence to an industry standard Code of Ethics.


We provide services to help you improve your financial plans. We aim to deliver information, advice and solutions which are clear and easy to understand. We will help you throughout your lifetime and pride ourselves on our long standing client relationships. With Charles Derby Private Clients, your plans will be kept under review so you can rest assured in the knowledge that expert assistance is always on hand.


My work primarily focuses on assisting private clients, trustees and attorneys on complex planning matters with the provision of the following key advisory areas:


  1. Holistic Financial Planning - CHARTERED FINANCIAL PLANNER
  2. Investment Management
  3. Retirement Planning - PENSION TRANSFER SPECIALIST (G60)
  4. Later Life Planning
  5. Estate & Trust Planning

My experience as an independent adviser extends over more than three decades and has primarily been involved with the accountancy and legal professions.


Together with that experience, I have always believed that technical competency is paramount in advising clients. I have achieved Chartered Financial Planner status and continually keep myself abreast of developments.


Over the years I have maintained long-term relationships with my clients based on trust and integrity delivering a service based on excellence which in turn gives private and business clients financial peace of mind.


As Samuel Johnson said, "Integrity without knowledge is weak and useless and knowledge without integrity is dangerous and dreadful".


My expertise covers the broad spectrum of financial planning and wealth management and will help you to:


  • grow your wealth through our distinctive approach to wealth management;
  • preserve your assets for long-term financial security including estate planning;
  • manage your retirement planning both in the accumulation phase and post retirement including later life wealth planning;
  • arrange adequate protection for you, your family and your assets;
  • ensure that all planning structures are tax efficient.

The value of pensions and investments and the income they produce can fall as well as rise. You may get back less than you invested.

Transferring out of a Final Salary scheme is unlikely to be in the best interests of most people.

  Trusts are not regulated by the FCA.

  Tax treatment varies according to individual circumstances and is subject to change.


Contact Keith today!